WA Health has launched a new nursing and midwifery advertising campaign
WA Health has launched a new nursing and midwifery advertising campaign
WA Health has launched a new nursing and midwifery advertising campaign to target university and school-aged students, and nurses and midwives who have left the workforce. (But also to attract overseas nurses to make the move and provide easy accessable information : http://www.nursing.health.wa.gov.au/overseas/index.cfm
The campaign, ‘Nursing. It can take you anywhere’, will run on TV, in the cinema and on radio over the coming months, as well as being featured in a range of press. You can view the television commercial at www.nursing.health.wa.gov.au
The campaign aims to:
- increase the desirability of nursing and midwifery as a career, and
- encourage nurses and midwives to re-enter the public health system
This campaign supports a range of initiatives being developed by WA Health, including increased post graduate scholarships, graduate transition funding and the establishment of a Hospital Nurses Support Fund to value and support nurses and midwives.
The Nursing and Midwifery in Western Australia website has also been redeveloped and now contains information for the whole community; especially those thinking about becoming a nurse or midwife, wanting to get back into the workforce, moving to WA Heath from overseas or those currently employed by WA Heath. Please visit the website at www.nursing.health.wa.gov.au
Associate Professor Di Twigg
Acting Chief Nursing and Midwifery Officer
Source: official email to me (Author of this Blog) Jan. 09 as a WA Governm Employee
